Suuuurshaaaal Media pt2

After my comments a couple of weeks on the lack of interaction from some pretty big institutions/businesses on the old suuuuurshaaaaal media (as they say in Ashington), I'm back with a much more positive report on how it should be done.

It's obvious that some businesses think its vital to pick up on every social interaction and they seem to hunt out mentions and hashtags. For me, this is great customer service and its the exact opposite to what I've commented on previously.

I had a few days off work recently when the kids were off after the Easter break and we headed to the cinema to see The Croods. It was a really funny film, the kids really enjoyed, so did the Mrs and so did I. We went to the Empire Cinema in Sunderland and took advantage of their "Saver Tuesday" offer, which I'd highly recommend as its only £3 a nut and when you're not the nuclear sized family as we are, these types of offers are great. So, we had a great time and I posted a tweet to say that where we'd been and that we'd enjoyed the film. To my surprise, without an @ mention, I got a reply from the Empire Cinema thanking me for the comment and agreeing that The Croods is a great family movie - and it is ! For me, this was using social media to its best and hats off to the Empire Cinema going above the line that I was expecting.

As I'm a canny fair sort of bloke, its only reasonable to comment on such a good experience, especially when I had a moan about other organisations that are frankly pants on social media - I hope that Asda and Durham County Council have a read and see that it can be done and that their customers will appreciate it as we don't like to be ignored - especially when we can take our cash elsewhere !

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